"A 90-second opener for a documentary on fog, lakes, and the people who live between them."
Köd arrives with a clear request and a quiet room. We answered with one elliptical mark, two weights of a quiet serif, and a paper stock that warms in the hand.
The system runs on a four-column grid that breaks for nothing except the work itself. Every touchpoint — sample card, invoice, tissue — passes through the same set of three crops and never asks the customer to do any work.
Two weeks on site. No deck, no fonts. Notes on a single sheet of A3, the work itself on every page.
— 14 days · 2 people · 1 briefEvery idea written down, then halved. Then halved again until one survives the desk drawer.
— 137 sketches → 12 → 1One grid, one type family, one paper. Everything else is detail work — and most of the work is.
— 4 cols · Instrument Serif · 270gA 12-page system the client can run themselves — because they will, and we want them to.
— guidelines · templates · type licenseAn identity that disappears behind the work — and is twice as loud for it.