T2ELVE® / project loader / № 05
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8 SKUs
60 FPS · 12 MB
NYOLCPACKAGING№ 05NYOLC COFFEE CO.PACKAGINGNYOLC
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№ 05 / 12 PACKAGING 2024 8 SKUs

nyolc coffee co..

Eight roasts, eight labels, one grid. A system that lets the bean do the talking.
CLIENTNyolc Coffee Co.
ROLEPackaging, art direction
YEAR2024
STATUSLive · in production
SCOPE8 SKUs
/COVER — 2024
8 SKUs
/05 — PACKAGING · Nyolc Coffee Co.
0months in production
0core team
0touchpoints shipped
0grid that holds it
(02)THE BRIEF

"Eight roasts, eight labels, one grid. A system that lets the bean do the talking."

Nyolc arrives with a clear request and a quiet room. We answered with one elliptical mark, two weights of a quiet serif, and a paper stock that warms in the hand.

The system runs on a four-column grid that breaks for nothing except the work itself. Every touchpoint — sample card, invoice, tissue — passes through the same set of three crops and never asks the customer to do any work.

(03)PROCESS — FOUR MOVES
01 / LISTEN

Read the room.

Two weeks on site. No deck, no fonts. Notes on a single sheet of A3, the work itself on every page.

— 14 days · 2 people · 1 brief
02 / REDUCE

Halve, then halve.

Every idea written down, then halved. Then halved again until one survives the desk drawer.

— 137 sketches → 12 → 1
03 / SET

Set the grid, once.

One grid, one type family, one paper. Everything else is detail work — and most of the work is.

— 4 cols · Instrument Serif · 270g
04 / HAND OFF

Leave a working studio.

A 12-page system the client can run themselves — because they will, and we want them to.

— guidelines · templates · type license
(04)TYPE — ONE FAMILY, THREE VOICES
FAMILYInstrument Serif — Frank Adebiaye, 2023
WEIGHTSRegular · Italic · (custom bold)
USAGEDisplay, body, all captions, all sizes
OPTICALTwo grades — 14pt and above only
TRACKING−0.02em on display, 0 on body
LIGATURESDiscretionary on; old-style figures
LICENSEOpen Source · SIL OFL 1.1
Nyolc Nyolc Nyolc
(05)COLOR — A QUIET PALETTE
Encre#0B0B0B
Bois#1A1A1A
Sable#7A6F5F
Nyolc#F6F4EF
Papier#ECE6D8
Blanc#F6F4EF
(06)GRID — FOUR COLUMNS, ZERO COMPROMISES
/MARK 28%
/NAME 22%
/META 22%
/IMAGE 28%

An identity that disappears behind the work — and is twice as loud for it.

— Founder · Nyolc Coffee Co.
(08)CREDITS — A QUIET ROOM
Art directionT2ELVE Studio↗ studio
DesignÁ. Tóth↗ profile
TypeInstrument Serif↗ typefoundry
PhotographyIn-house↗ portfolio
PrintTBA↗ press
ClientNyolc Coffee Co.↗ web
NEXT PROJECT — № 06
tizenkettő — solo show
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